Investment Management Approach

Investing with St. James's Place looks very different now from a decade ago. SJP has grown into a company that builds client-focused investment solutions, backed by proven expertise and robust governance.

SJP works with world class managers to provide a broad and diverse range of leading investment strategies. This gives clients access to investment opportunities that smaller firms cannot replicate.

The result? Client portfolios designed for long-term wealth creation. Solutions responding to what clients actually need, not just market trends.

All of SJP’s funds and solutions are built using a set of core principles

These are the foundations on which all investment decisions are made.

Client focus
SJP put client goals first. It listens, offers options and communicate clearly.
Active decision-making
SJP makes evidence-based decisions for better outcomes. It stays patient and realistic, accepting short-term dips for long-term gains.
Diversification
SJP spreads investments across different assets and strategies. This builds stronger portfolios while managing risk.
Discipline
SJP believe understanding and managing behaviour is critical to long-term investment success.

How the approach works

SJP’s investment management approach has three main parts that work together to support long-term investing:

Asset Allocation

As the main driver of opportunity and risk, asset allocation is the cornerstone of its process. It focuses on long-term value rather than short-term market noise. 

SJP’s attention is on whether there is a dislocation between the price of an asset and its fundamental value.

Select, Monitor, Change

SJP looks beyond performance to understand a manager’s process, philosophy and culture. 

It chooses managers with a distinct investment edge to their approach.

Portfolio management
SJP focuses on what it does best. Translating its deep investment knowledge and heritage into resilient, client-focused portfolios, that are carefully designed and actively reviewed.

Asset allocation: what to invest in and where

Asset allocation is about deciding what types of investments to hold and where in the world to invest. Mixing different investments helps to balance growth and risk.


SJP decides how much to invest in areas such as:
  • shares 
  • bonds
  • cash
  • different countries and regions

SJP’s investment team focuses on finding good opportunities for the long term, rather than reacting to short-term market ups and downs.

When making decisions, it also looks at other factors and potential risks.

  • Valuations - Starting valuations and expected returns.
  • Fundamentals - What's driving investment returns?
  • Economic conditions - Where we are in the economic cycle.
  • Behavioural flags - How investors are positioned and feeling.
  • Tail risks - Rare events with big impacts.

Select, monitor, change: how SJP picks external fund managers

SJP uses its expertise and research to select the best fund managers who specialise in different investment areas.

Selecting managers with an investment edge
SJP looks for managers with:

  • a clear and consistent investment approach
  • strong skills and experience
  • a culture that supports long-term thinking.
It also considers how each manager fits alongside others in a portfolio.
Monitoring process, not performance
Once a manager is selected:

  • SJP focuses on how they invest, as well as their performance.
  • SJP monitors them closely to ensure they continue to follow a strong and disciplined process.
Changes only when needed
SJP only replace a manager if:

  • it no longer has confidence in their approach, or
  • it believes another manager is better suited to our aims.
Any manager change is supported by detailed research and analysis.

Portfolio management: bringing everything together

SJP combines its asset allocation process with some of the world’s top fund managers to build funds and portfolios. These are designed to give your money the best chance to grow steadily over time.
Elite manager access
Funds and portfolios draw on the expertise of leading fund managers from around the world.
Robust portfolio building
SJP’s data, research and experience help us to build funds and portfolios that suit a variety of risk levels.
Long-term thinking
SJP’s focus is on long-term value rather than reacting to short-term market events or shocks.
Risk management
SJP manages risk through global diversification and, where helpful, currency protection.

Governance: who’s responsible for what

SJP investment team
Decides the investment strategy, carries out research, analyses markets and selects fund managers.
SJP investment committee
Sets the policies and parameters for investment decisions.

Responsible investing

We know that many of our clients want their money invested responsibly, even if preserving and growing capital, or generating income, might be their primary aims. We take this priority seriously, not least though integrating environmental, social and governance (ESG) factors into our investment process.